Sue Lyn Schramm, MA
Sue Lyn Schramm is Founder and Principal of Schramm Consulting LLC. She has been a hospice executive and consultant for more than 20 years, serving in a variety of executive leadership roles for hospice and palliative providers. Sue Lyn has served as an advisor to dozens of hospice providers and state associations throughout the U.S. She has particular expertise in strategic planning, market opportunity analysis, hospice facility planning, and certificate of need regulation.
From 2014 until mid-2017, Sue Lyn was the managing Director of NHPCO Edge, the consulting services division at The National Hospice and Palliative Care Organization. NHPCO is the largest nonprofit membership organization representing hospice and palliative care programs and professionals in the United States.
Sue Lyn is a frequent public speaker on healthcare topics, and has also authored multiple books and articles on healthcare management. Her book Global Capitation: Strategies and Techniques for Assuming Full Risk was published by McGraw-Hill and the Healthcare Financial Management Association in 1999. She received her MA degree from Cornell University and her BA from the University of Virginia.
Presentation Topic Areas:
Hospice National Trends
Governance and Strategic Planning for Hospice
Healthcare Reform and Innovation
Marketing and Business Development
Pat Gibbons, RN, BSN, CHPN
Pat Gibbons, RN, is a well-known hospice clinician who has been involved in hospice nursing for more than 35 years. Her most recent position was with Hospice and Palliative Care of Greensboro as Director of their 14-bed inpatient facility in Greensboro, North Carolina. Pat has also served on many committees and task forces for NHPCO, the National Hospice and Palliative Care Organization. For eight years she served as the section leader for the Nurse Section of NCHPP, the National Council of Hospice Professionals.
Pat has also been very active in HIV/AIDS care throughout her career. 2003, at the request of NHPCO she traveled to South Africa to participate in a workgroup to develop “a Clinical Guide to Supportive and Palliative Care for HIV/AIDS in sub- Saharan Africa. She has twice returned since then to South Africa in connection with her work to support those providing hospice care.
Pat has been featured as a frequent presenter at numerous local, state and national conferences on the subjects of hospice care, access, diversity, the art and science of nursing, HIV, facility-based and GIP hospice care.
Patricia Soenksen, MA, MBA
Patricia (Pat) Soenksen’s 40-year career has spanned the healthcare continuum, including direct patient care and leadership roles in acute care, rehabilitation, hospice, and home health. In 2016, she was honored with the prestigious Peter Keese Hospice Leadership award for North and South Carolina.
Ms. Soenksen served for ten years as President and CEO at Hospice and Palliative Care of Greensboro (HPCG) and the Hospice Foundation of Greater Greensboro (N.C.). Prior to that, she was Vice President for eight years with Oncology Resource Consultants (ORC), where she consulted with more than 40 healthcare organizations nationwide.
Expert in strategic planning, Ms. Soenksen has guided more than 35 organizations in developing adaptable and outcome-based strategic plans: hospices, cancer centers, non-profit organizations, home health agencies and community foundations. Experienced in market assessment, business planning, new venture start-up and major program development, Ms. Soenksen has also developed feasibility studies for innovative hospice and palliative care partnerships and integration. She has deep expertise in cultivating high-functioning board governance. Ms. Soenksen has been published in multiple industry journals, including the NHPCO Hospice in the Continuum series, Oncology Issues, Journal of Learning Disabilities, and Guilford Woman. Her MBA degree is from the Duke University Fuqua School of Business.
Mary Jo Vetter, DNP, RN, AGPCNP-BC
Mary Jo Vetter DNP is a Clinical Associate Faculty member and Director of the Doctor of Nursing Practice Program at New York University Rory Meyers College of Nursing. She is also a board certified Adult / Geriatric Primary Care Nurse Practitioner with extensive experience in the delivery and administration of home-based primary care and chronic illness management services. Dr. Vetter has a long-standing professional interest in increasing access to care for vulnerable populations. She maintains an active clinical practice as a primary care provider, conducting house calls to community-dwelling elderly and disabled persons to facilitate improved health outcomes and aging in place.
In her former role as VP for Clinical Product Development at the Visiting Nurse Service of New York, she led a department focused on innovative, evidence-based models of care suited to risk based contracting for palliative care and post-acute care. She managed the ongoing operation of a captive medical Professional Corporation that delivered new products, and managed a team responsible for the creation, deployment, clinical and business oversight of products that provided palliative care, tele-health, advanced care management and transitional care.
A graduate of Rutgers University, she has focused on care delivery to vulnerable populations in urban settings and consulted locally and internationally to promote the advanced practice nursing role in NP-led primary care. As a Lean Six Sigma greenbelt practitioner and a Lean Launchpad Educator, she frequently consults on integrating quality improvement, entrepreneurship, and business culture for healthcare organizations.
Courtney Brooke Jackson
Courtney Jackson is a healthcare executive with over 15 years of experience in Hospice, Palliative Care, Population Health, HealthCare IT and Pharmacy Benefit Management. Ms. Jackson’s expertise resides in leading sales and marketing organizations, executive coaching in business development, market analysis, creation of value- based partnerships, and new product creation and deployment.
Previously, Ms. Jackson served as the Senior Vice President of Corporate Development at Enclara Health, where she was the Vice President of Provider Development for Turn-Key Health, an advanced illness, population health management company. She also served as the Vice President of Community Relations for Four Seasons Compassion for Life, a pioneer and thought leader in Palliative Care Medicine. Through these roles, Courtney’s responsibilities actively encompass creating and leading business development teams, working with risk-bearing entities and palliative care providers to better serve vulnerable populations through value-based, population health management partnerships.
Ms. Jackson holds a BA in Communication and Political Science from Furman University, is an alumna of the Women’s Leadership Institute of Furman, and is actively pursuing her certification in Master of Leadership Arts and Science from the Thayer Institute of Performance Virtuosity.
Steven Lancman, MBA
Steve Lancman is an experienced CFO and finance leader with more than 10 years of experience in hospice and other aspects of post-acute care. Mr. Lancman’s roles have included management positions with Willamette Valley Hospice, Penn Medicine Homecare and Hospice, Care One Management, and the Visiting Nurse Service of NY, where his responsibilities spanned multiple services lines including hospice and palliative care, homecare, home infusion, and long term care.
Mr. Lancman is particularly adept at using data, analytics, benchmarking, and financial modeling to support improved decision making and performance improvement for provider organizations. He has experience with a broad range of EMR systems, including Homecare Homebase, Suncoast, Allscripts, Cerner, Epic, Point Click Care, and Vision. He is adept at using financial systems including Sage, Oracle, PeopleSoft, Lawson, and Hyperion. He is also experienced in using hospice benchmarking tools including MVI and Simione. He has hands-on revenue cycle experience reducing bad debt and improving collections; accelerating and improving the accuracy and insight of accounting, reporting, and budgeting functions; improving financial controls; and growing revenue and improving efficiency. He has extensive experience with all aspects of mergers and acquisitions, having worked in the JP Morgan M&A department earlier in his career, and built on this experience evaluating and integrating acquired providers at VNSNY and Care One.
Mr. Lancman holds a BSE and MBA from The Wharton School of the University of Pennsylvania.